Not every high-achieving millennial wants to end up working at Google? Say it isn t so!
It s so.
Some of them would rather make Post-it notes.
The 3M corporation this year unseated Google as target destination No. 1 for brainy young U.S. professionals and high school students, according to The National Society of High School Scholars. The society commissioned a survey of 13,000 of its members aged 15 to 32.
It s not the first time Google has lost ground in millennials career planning, but the latest survey knocked the tech titan back from a steady climb since 2013. That was the year Google dropped to fourth from first, but by 2014, it was millennials second choice, and last year it was No. 1 again.
With Forbes magazine reporting that the society s leaders attribute 3M s appearance in the ranking for the first time, in first place, to outreach efforts the company has conducted toward millennials, Google s second-place position could appear to be simply the result of a good marketing year for 3M, maker of Post-it notes and Scotch tape.
But other tech icons also saw a drop. Apple lost four places, to No. 8. Microsoft ended up at No. 14, from No. 7. Intel plunged to 37th from 24th. Facebook declined by 10 to 39.
Not all tech took a hit in this year s numbers. Amazon moved up a spot to No. 10. Tesla made the list for the first time, at 26th. Snapchat also made its first appearance, at No. 35, as did Twitter, at No. 65 and Airbnb at 69th.
Respondents were asked the basis upon which they d choose an employer. Answers suggested millennials ideal firm treats workers fairly, and offers flexible hours and a good work/life balance. Overwhelmingly, young high-achievers were looking beyond their entry-level jobs, and wanted an initial position that provided skills for career advancement.
Photo: James Logan High School student Amit Kalra is photographed June 2, 2016, in Union City, Calif. Kalra designed a mobile application to help students with math equations and has been invited to Apple s annual developer conference. (Aric Crabb/Bay Area News Group)
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