For Twitter, heart is the new star, like is the new favorite

Twitter is replacing its longtime star icon with a heart as the new way to express that someone favors a tweet.

“We hope you like what you see on Twitter and Vine today: hearts!,” Akarshan Kumar, a Twitter product manager, stated in a post on the company’s blog.

The San Francisco-based social blogging network is also changing the meaning of the symbol.

“We are changing our star icon for favorites to a heart and we’ll be calling them likes,” Kumar wrote.

If this sounds familiar, it’s because Facebook has long used “likes” to enable people to show support for a post or status update.

Twitter is under increasing pressure to widen its user base as well as to generate more revenue from advertising, especially since Facebook’s growth has been visibly robust. Twitter co-founder and former CEO Jack Dorsey is again at the helm of Twitter, in a quest to revive the company’s fortunes.

“We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers,” Kumar said.

Kumar also noted that people might like a lot of things, but not everything was a favorite.

“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones,” Kumar wrote. “The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”


Photo from Bay Area News Group 


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