Google pushes for faster news on mobile Web

More than a decade after transforming media consumption with its Google News website, the Mountain View search giant is once again pushing publishers to get up to speed — this time on the mobile Web.

The Accelerated Mobile Pages Project, launched as a demo (on mobile devices only) Wednesday, is designed for faster loading of news pages viewed on mobile devices.

The service is Google’s answer to Facebook’s Instant Articles and similar services from Apple and Snapchat. The fast loading will affect not just searches from Google, but also from news stories found through technology partners including Twitter, LinkedIn, Pinterest and WordPress. Google has also partnered with more than 30 publishing partners, including BuzzFeed and the BBC.

Another of the partners, the Wall Street Journal, reported Wednesday that Google might receive a cut of ad revenue if news publishers “use its tools to sell ads against AMP-enabled pages.” Google might also reward publishers with higher search rankings if they have faster loading speeds, but not just because they are Google partners, according to the Journal.

Above: The Googleplex in Mountain View in September, not long after the company’s new logo was unveiled. (Photo by Matt O’Brien)




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