SAN BRUNO — Walmart has acquired recipe technology company Yumprint to expand its online grocery services.
Yumprint, which was founded in Seattle in 2011, has a website and mobile app to search and discover new recipes from thousands of food blogs, plan meals and calculate nutritional information.
“Bringing Yumprint into the Walmart family will help customers more easily make shopping lists from their recipe finds before they shop,” the retailer said in a news release.
Walmart has become more competitive on the grocery front, expanding its food selection and adding features such as same-day delivery in the Bay Area. With the Yumprint acquisition, Walmart aims to grow its online grocery business.
The startup will be folded into Walmart’s growing e-commerce division, @WalmartLabs, which is headquartered in San Bruno and houses the retailer’s website and mobile app development. @WalmartLabs has made several acquisitions over the past year, including Bay Area startups OneOps and Tasty Labs. The retailer recently also opened a new e-commerce tech center in Sunnyvale.
Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.
