After months of breaking records and delighting fans on the court, Steph Curry is trying something new.
The Golden State Warriors superstar launched a social media startup that helps professional athletes connect with their fans online. The platform, called Slyce, saves athletes time by filtering through fan posts, according to a report by GeekWire. The platform also allows athletes to post their own content to multiple social media platforms at once.
Curry, a co-founder and investor in the company, pulled in former Nike financial analyst Bryant Barr to serve as CEO. Jason Mayden, a former co-chair of Nike’s Black Employee Network, and Jim Cai, a former LinkedIn engineer, also are listed as Slyce co-founders on LinkedIn.
Barr told reporters that Curry’s social media activity started to decline recently because it was too much of a hassle for the athlete to maintain his online presence. That’s not surprising, given how Curry has rocketed to stardom. Fans watch riveted as Curry makes crazy half-court shots and helps his team break one record after another. The Warriors hold the NBA records for the fastest road to 50 wins and longest home winning streak. Curry holds the records for the most 3-pointers in a season and the most consecutive games with a 3-pointer. Developers of the NBA 2K video game even recently admitted Curry is so good that they haven’t found a way to accurately portray him in the game.
Slyce has raised $900,000 so far and employs five in the Bay Area, according to GeekWire. About 10 athletes use the platform, including Baltimore Ravens running back Justin Forsett and Kent Bazemore, an Atlanta Hawks small forward.
Curry recently held a live Q&A session on the platform, with Slyce going through more than 1,000 submitted questions and pulling out the best 35, GeekWire reported.
While Slyce faces competition from other platforms, such as Facebook Mentions, GeekWire speculates Curry’s “secret sauce” may lie in his insider knowledge of the sports world.
Photo: Steph Curry celebrates after making a 3-pointer from near the half-court line at the end of the third quarter of an NBA basketball game against the Orlando Magic in Orlando, Fla., Thursday, Feb. 25, 2016. The Warriors won 130-114. (AP Photo/Phelan M. Ebenhack)