Google tweaks its logo

Google unveiled a new logo Tuesday.

The color scheme (blue-red-yellow-blue-green-red) is the same as it’s been since 1998, but the letters have thickened since the last tweak two years ago. The biggest difference is in the second ‘g,’ which loses the figure-eight shape it’s had since 1999 and adopts a simpler, kindergarten-style form. Which is not unlike the style used for Google’s new parent company, Alphabet.

Designers created the new typeface, which they call Product Sans, in collaboration with professional typographers.

The logo is part of a new brand “family” that includes moving dots, a mic icon to voice-activate the intelligent personal assistant Google Now, and a new standalone ‘G’ logo that will show up in your browser tab, among other places.

“We’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo,” the company said in a statement.

The company announced the change to Google users through an animated Doodle on the home page and this video:

Update: The new logo has already been plastered all over Google’s sprawling Mountain View campus. See our photo slideshow and a story about what typographers think.

Above: The new Google logo (left) is part of a new brand “family” that includes Google dots (which will move around on most devices) and the letter G. (Courtesy of Google).




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