Eleven percent of Apple’s U.S. retail workers are African American

Up to now, a major question about Apple’s workforce demographics has been how does the diversity of the main company compare to workers in its retail stores.

Today Apple answered that question in its diversity report. For the first time, Apple broke out retail workers and retail leadership:

  • 30 percent of Apple’s retail workers and 32 percent of its retail leadership globally are female.
  • In the U.S., 11 percent of its retail workers are African American, 15 percent are Hispanic, seven percent are Asian and 56 percent are white.
  • As for its retail leadership in the U.S., 69 percent are white, nine percent are Hispanic and five percent are Asian and African American.

Also for the first time, Apple disclosed its EEO-1, a government report on the demographic breakdown of its U.S.-based workforce.

From counting just those in the “sales” category (which may not exactly match with retail staff and likely includes corporate sales — Apple says in its diversity report that it doesn’t think the EEO-1 best reflects its organization):

  • 12 percent — or 2,280 — of its 19,210 sales employees are African American
  • 47 percent of all of Apple’s 4,809 African-American workers are in sales positions.
  • 33 percent of Apple’s 17,165 female workers in the U.S. are in sales.

Overall, Apple reported that 69 percent of its global workforce is male, compared to 70 percent last year. In the U.S., its workforce is 54 percent white, 18 percent Asian, 11 percent Hispanic and eight percent black.

Updated to reflect retail numbers in Apple’s diversity report. 

Above: Apple logo. (KIMIHIRO HOSHINO/AFP/Getty Images)




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    What kind of sales??

    • jubeininja69

      most likely retail.

  • RegularGuy55

    Interesting, but I am waiting – not holding my breath – for when Silicon Valley starts releasing AGE demographics for its workforce. It won’t happen because AGE discrimination is more pervasive than gender, race, or anything else.

  • Mike V

    lol WTF is up with that? arent there a lot of liberals running these companies I mean hypocrites??? the liberals have patronized the blacks so long in their white back yard–and guess what it is catching up with them!! it is so fun to watch!! they will never increase the black employment in their companies THEY CANT