With the help of 88 million extremely enthusiastic users worldwide, the 2014 World Cup final on Sunday became the most-discussed Facebeook event of all time.
How much discussed? Try 280 million likes, posts and comments generated during game that featured Germany shutting down Argentina 1-0 and claiming the cup for the first time since 1990.
According to a post on WSJ.com:
That makes the World Cup final the most-discussed sporting event ever on Facebook, surpassing the 2013 Super Bowl by a cool 35 million interactions, the company says. Facebook has 1.3 billion users globally.
Meanwhile , fellow social-media giant Twitter was no slouch either in the online-buzz business surrounding the final match:
The second notable figure is 618,725, which represents the , which came at the end of the match, when Germany became the world champion for the first time since 1990. That s a new record, Twitter says, surpassing the 580,166 Tweets per minute during in the semifinals.
You can see the tweeting frenzy in living color right here on a very cool graphic Twitter put together with cartodb.com where every Tweet is geo-tagged so you can see the chatter as it swoons and soars during the course of the match.
And here s a note from Facebook s blog, talking about the big numbers they put up during the tournament:
Facebook s data team looked at the overall conversation for the , along with the top social matches and moments, demos, countries, most-talked-about players, and the most-engaging content posted by World Cup athletes. The tournament was a unique moment for Facebook, which measured the highest level of conversation for any event in history.
From June 12 – July 13, joined the conversation on Facebook, generating (posts, comments and likes) related to the World Cup.generated for Sunday s final between and , which makes the match the single most-talked-about sporting event in Facebook history.
Photo at top: Argentina s Lionel Messi (10) tries to slip past Germany s Mats Hummels (5) during the World Cup final soccer match at the Maracana Stadium in Rio de Janeiro, Brazil, Sunday, July 13, 2014. (Martin Meissner/Associated Press)
