With the help of 88 million extremely enthusiastic users worldwide, the 2014 World Cup final on Sunday became the most-discussed Facebook event of all time.
How much discussed? Try 280 million likes, posts and comments generated during game that featured Germany shutting down Argentina 1-0 and claiming the cup for the first time since 1990.
According to a post on WSJ.com:
That makes the World Cup final the most-discussed sporting event ever on Facebook, surpassing the 2013 Super Bowl by a cool 35 million interactions, the company says. Facebook has 1.3 billion users globally.
Meanwhile , fellow social-media giant Twitter was no slouch either in the online-buzz business surrounding the final match:
The second notable figure is 618,725, which represents the Tweets per minute during the game, which came at the end of the match, when Germany became the world champion for the first time since 1990. That’s a new record, Twitter says, surpassing the 580,166 Tweets per minute during Germany’s 7-1 thrashing of hosts Brazil in the semifinals.
You can see the tweeting frenzy in living color right here on a very cool graphic Twitter put together with cartodb.com where every Tweet is geo-tagged so you can see the chatter as it swoons and soars during the course of the match.
And here’s a note from Facebook’s blog, talking about the big numbers they put up during the tournament:
Facebook’s data team looked at the overall conversation for the 2014 FIFA World Cup, along with the top social matches and moments, demos, countries, most-talked-about players, and the most-engaging content posted by World Cup athletes. The tournament was a unique moment for Facebook, which measured the highest level of conversation for any event in history.
From June 12 – July 13, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the World Cup.88 million people generated 280 million interactions for Sunday’s final between Germany and Argentina, which makes the match the single most-talked-about sporting event in Facebook history.
Photo at top: Argentina’s Lionel Messi (10) tries to slip past Germany’s Mats Hummels (5) during the World Cup final soccer match at the Maracana Stadium in Rio de Janeiro, Brazil, Sunday, July 13, 2014. (Martin Meissner/Associated Press)