SiliconBeat

Mobile-phone chip maker Telegent Systems is adding to World Cup fever.
The four-year-old Sunnyvale company just inked a deal with Claro Argentina, the telecom that is the official sponsor of the national soccer tea. Frenzied fans will be able to follow the World Cup live on trains, in cars (God forbid!) or walking on the street by tuning in with their cell phones.
The company, which makes the chip that enables mobile devices to pick up analog TV broadcasts, expects other deals to come in other “football” crazed countries in Latin America and Asia before the 2010 World Cup. The service is free to phone users.
“It will truly be the first World Cup available through mobile phones,” said Telegent Vice President Diana Jovin.
At the end of 2008, Telegent Systems, which began shipping its power-sipping chips in April 2007, had supplied more than 20 million mobile phones worldwide — including 5 million in China — with its technology.