The Rise Of SlideShare And How Corporate Presentations Became Entertainment(4)
About a year ago, I started using a service called SlideShare. The idea is pretty simple. You can upload PowerPoint presentations and it converts them into Flash presentations. These new presentations can then be shared and embedded just about anywhere. It’s all very Web 2.0.
I’ve uploaded a few of my presentations here. Very modest stuff, nothing world changing. And over the months, I’ve embedded dozens of presentations over at The Next Newsroom Project.
Since I’ve been using SlideShare for awhile, I was happy to get a chance to chat on Monday with SlideShare co-founders Rashmi Sinha and Jonathan Boutelle. The company is announcing two new services today that are noteworthy, if for nothing else, because they will move SlideShare into earning revenues in ways besides advertising. And since I think ad-supported business models are mostly doomed to fail, I applaud them for moving into new revenue models.
But as we chatted, and as I thought about presentations, I was struck by just how important such presentations have become in our culture. Indeed, corporate presentations have improbably become a form of entertainment. It says a lot about how our relationship to business and celebrity has been transformed in the digital era. Read the rest of this entry »
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