From The Mary Tyler Moore show to The Daily Show, Hollywood has long seen the entertainment possibilities in news reporting. Not so journalists who tended to take themselves and their profession very seriously. They proudly drew the line between “real journalism” and infotainment. But the collapse of traditional business models and the rise of online platforms like blogs, Facebook and Twitter is changing that.
When the news itself fails to provide personalities, tension, drama and conflict, journalists are stepping up to the plate.
Take last week: Report of a rumor that Twitter was in talks with Google quickly devolved into a highly entertaining smack session between All Things Digital (also known as AllThingsD), which is owned by the Wall Street Journal, and TechCrunch, a leading technology blog.
TechCrunch set things off with a story that Google and Twitter were in advanced talks. AllThingsD, whose co-founder, Kara Swisher reported that TechCrunch’s report “isn’t accurate in any way.”
Erick Schonfeld, a co-editor of TechCrunch who was formerly an editor-at-large at Time Warner’s now defunct Business 2.0 magazine, woke up, read Kara Swisher’s post and got angry. The following is the transcript of their Twitter conversation.
7:12 a.m. Erick to everyone. “According to @karaswisher, a rumor is not true until she reports it and nobody is allowed to mention it without checking with her first.
7:13 a.m. Kara to Erick: “@erickschonfeld pls. get some thicker skin, erick. your report is inaccurate.”
7:16 a.m. Kara has an additional thought: “@erickschonfeld besides, I do not publish rumors. We report stuff that is accurate. and you obviously don’t check with me first.”
7:19 a.m. Kara adds: “@erickschonfeld But make it about me and not the accuracy of the reporting, by all means! That could work.”
7:20 a.m. Erick to Kara: “Is it inaccurate, or are you just going negative about the headline? We’ll see.”
7:24 a.m. Kara, who has the advantage of being a speedier typist (and a quicker wit) responds to Erick: “@erickschonfeld You wrote an attention-grabbing post that my sources say is inaccurate. You keep changing that report.”
7:25 a.m. Kara adds: “@erickschonfeld Your piece was designed for maximum look-at-me impact and it calls out for further reporting obviously.”
7:26 a.m. Kara continues: “@erickschonfeld We will see. But Google and Twitter are not engaged in ‘late-stage’ acquisition talks as you asserted, say my sources.”
7:25 Erick to Kara, defensively: “@karaswisher next time you should check with our sources.”
7:26 a.m. Kara: “@erickschonfeld I think I will stick with my sources.”
7:30 a.m. Kara tries to make up: “@erickschonfeld If TC ends up being right, I obviously would say so. but I am sticking with my reporting esp since yours keeps changing.”
7:32 a.m. Erick makes a joke: “@karaswisher I actually love what you’ve done with your hair.”
7:35 a.m. Kara: “@erickschonfeld now, that was accurate! (and funny). When you come to D, you can give me fashion tips.”
7:38 Erick makes the mistake of reopening the subject: “@karaswisher Well, yes, it does call out for more reporting. At this point it is a ‘heck of a rumor,’ like we say in the 1st sentence.”
7:47 a.m. Erick can’t help himself: “@karaswisher you really should read beyond the headline. That’s where all good bits are.”
7:49 Kara: “@erickschonfeld oh, the heck of a rumor cavaet! I guess it was that loud declaratory hedline that threw me.”
7:52 Kara continues: “@erickschonfeld I read beyond the hedline. Those were the good bits? Also, so many hedges, I felt like I was in an English garden.”
7:52 Kara: “@erickschonfeld The worst part of all this growling is that I think I still need to take you to lunch.”
7:54 Erick can’t let go: “@karaswisher as we say in our update, the talks may indeed be early stage. You are getting hung up on that.”
7:55 Erick tries and fails to get the the last word. “@karaswisher that is true because I was right about Bebo getting acquired :)”
7:57 Kara, who has been reporting while tweeting to Erick and multiple others, has some additional information. “@erickschonfeld it is marissa mayer working on a biz product deal.”
7:58 Kara adds: “@erickschonfeld you had wrong price, wrong acquirer as I recall and I noted that in piece. Other than that, Mrs. Lincoln…”
7:59 Kara contines: “@erickschonfeld didn’t we have THAT argument a year ago? I will still take you to lunch, as Rupe would want it that way.”
8:00 a.m. Kara tries for the last word. “@erickschonfeld seriously, I am going to sleep. It’ll muss my hair, so come over with the blow dryer around 11 am.”
8:06 a.m. Erick, still defending his Bebo reporting: “@karaswisher it was a well-sourced rumor that Bebo got bought. We didn’t know who. Then we found out and did another post unfolding story.”
8:06 a.m. Erick reads Kara’s last note: “@karaswisher yes please go to sleep so I can actually get some work done.”
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