NEW YORK (AP) — Target is counting on driving customers into its stores in the coming months with two weapons: a 5 percent discount for its store credit-card holders and an emphasis on food.
Even with those, the company offered a conservative sales outlook as a slowing economy weighs down its expectations.
The cautious view comes as Target reported a 14.3 percent increase in net income, as improved business in its credit card division, cost-cutting and strong demand for its stylish fashions, which carry fat profit margins, overcame disappointing sales.
The discounter drove more customers into its stores, but they spent less on each trip amid job worries. The company said its earnings the rest of the year should be in line with Wall Street forecasts, lifting shares $1.27, or 2.5 percent, to $51.95.
“As we consider the economy and the pattern of our sales, it’s clear that the second quarter marked a change in recent trends,” Gregg Steinhafel, chairman, president and CEO, said during a conference call with investors Wednesday. “While no one has a clear view of the future, recent results in both our business and the economy reinforce our perspective that the current recovery will be slow and inconsistent.”
Steinhafel said even so, Target is in “a strong position” to continue to take business from rivals.
Target’s results are in contrast with archrival Wal-Mart Stores, which has reported five straight quarterly declines for a key measure of revenue and continues to struggle to keep customers.
Target’s net income was $679 million, or 92 cents a share, in the period ended July 31. That compares with $594 million, or 79 cents a share, a year ago.
But revenue came in below expectations at $15.53 billion, up 3.1 percent. Revenue at stores open at least a year rose 1.7 percent.
Analysts surveyed by Thomson Reuters expected 92 cents a share on revenue of $15.62 billion.
