Who knew? Ads more effective when they appear in more than one medium(0)
The personal computer combined with the Internet changed everything. right? That seems to be one of the most essential maxims of the “new” economy. If you buy that, then this breathless release about “Groundbreaking Engagement Research” will be further proof of your worldview.
It seems that MTV Networks and Harris Interactive co-operated on “new” research that “reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands to target the most engaged and valuable audiences.”
The study “provides empirical evidence that” — are you sitting down? Read the rest of this entry »
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