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The Crunchies’ Identity Crisis(1)

I spent last Friday night at the Herbst Theater in San Francisco watching the Crunchies. The third annual version of the tech award show was co-hosted by three leading high-tech blogs: GigaOm, VentureBeatand TechCrunch. According to the official Cruchies description, the show aims to “recognize and celebrate the most compelling startups, internet and technology innovations of the year.” You can read a nice overview of the event and after-party by Jessica Guynn of the Los Angeles Times.

It was an entertaining, if low budget, affair. In fact, the casual nature of the show in such a fancy space was quite charming. There were corporate jugglers providing entertainment and the reliably funny Richter Scales served up a nice glee-club style spoof (see video above).

You can check out the award winners here. But the mix of nominees and winners left a muddy impression of the event. What, exactly, is the point of the Crunchies? Read the rest of this entry »

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