If you are like many shoppers, you are showing few signs of putting the brakes on your Christmas and holiday spending on this gifts this year.
That’s the conclusion based on data from Adobe Analytics, which said Americans spent a Cyber Monday record of $9.4 billion online, or 19.7% more than on the same day a year ago.
And for those doing their online shopping on Monday, smartphones proved to be the most-popular method of nailing down deals. Adobe said $3 billion worth of Cyber Monday sales were done via smartphones, which was 46% higher than on Cyber Monday 2018. The convenience of using smartphones for shopping also proved to be a benefit for traditional retail outlets, as Adobe said the use of buying online, and curbside on in-store pick-up services showed an increase of 43% from a year ago.
Consumers were doing so much shopping that they spent $11 million every minute during what Adobe called the days “peak” shopping hours.
“Retailers unlocked sales earlier to combat a shorter shopping season, while continuing to drive up promotion of the big branded days including Black Friday and Cyber Monday,” said John Copeland, head of marketing and consumer insights at Adobe. “Consumers capitalized on deals and ramped up spending.”
Adobe said it was no secret what the most-popular products. Toys related to the new Disney movie “Frozen II” were big sellers. L.O.L Surprise Dolls, Nerf products, the new Madden 20 NFL video game, Samsung TVs, Apple Airpods and kitchen countertop air fryers also saw strong sales among consumers.
According to Adobe, consumers have spent and at least $1 billion every day, and at total of $72.1 billion online since Nov. 1. That includes $7.4 billion spent on Black Friday, and another $7.4 billion spent on Small Business Saturday and Super Sunday together.
