AOL said Wednesday it is buying its fourth online advertising company of the year, part of an ongoing effort to transform itself into an Internet advertising concern. AOL is paying $340 million to buy New York-based Quigo, a company that matches advertising to the content of a Web page. AOL Chief Executive Randy Falco said the acquisition – coming after the purchase of Third Screen Media, which specializes in mobile marketing; Adtech, an ad serving system; and Tacoda, a behavioral targeting company – represents a final piece of the company’s new advertising network, called Platform A.
– Washington Post
