4Info, the Palo Alto mobile search start-up, has signed a deal with TV Guide to carry its listings. So now you can check TV listings on the fly, using "SMS," otherwise known as texting. 4Info also allows you to customize the service, so that it stores zip code and cable provider information.

4Info chief executive Zaw Thet says this is the first time TV Guide has made its listings available via SMS. The idea is to show advertising within the results, to make money.

Users can send a text message to 4INFO (code number "44636") or search on 4INFO's WAP site (http://wap.4INFO.net) by using the "tv" indicator and information about the show and location.

Here's an example: Let's say you are looking for a television show time and channel information. You type the query in the following format: "tv" + SHOW + LOCATION (city or Zip). So, if you type in "tv csi 92101," here's what you'd get as a result (see image here). Here's the release, with full details.

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