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Second life holds convention in SF -- so users can get...a life

secondlife.jpg
The increasingly popular virtual world site, Second Life, which lets online users fly, build homes or simply have sex, is holding a convention this weekend in SF.

There are some 400 people expected at the event. We find irony in an off-line conference for people who prefer escapism.

The site has hundreds of thousands of users. But we don't want to belittle it. Second Life has, surprisingly, become a sophisticated economy with "hundreds of thousands of dollars' worth of transactions conducted each week." As we've mentioned before, users in Second Life create most of the content, and make money by selling it to others willing to buy it.

Check out this chart of daily blog mentions about Second Life (found via Rubel).


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Tracked: August 22, 2006 2:01 AM

Comments

One of the interesting themes will be the trend of real life brands getting involved. In just the last few months, American Apparel, X-Men 3, NPR, Major League Baseball, Universal Records, BBC, and Starwood Hotels have all launched events or created a presence in Second Life.

(disclosure: ex-Second Life employee and general fan)

hunter on August 18, 2006 12:29 PM
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Main reason for secondlife's popularity is that people want to do whatever they couldn't do in real life. Involvement of these brands and other entities will convert that virgin virtual environment into the same environment like real life which they want to escape.

I guess no real life things should be allowed in there. Dunno whether you guys would agree.

Harshal Vaidya on August 18, 2006 1:02 PM
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