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Viacom scoops up Atom for $200M -- finally

atom.jpg
Viacom, the giant media company that was left chomping at the bit when rival News Corp gobbled up MySpace, is instead buying the lower-profile San Francisco company, Atom Entertainment.

(Update: Here is the Mercury News story about the deal.) Atom will become part of Viacom's MTV Networks. Atom is a holding of four online properties for casual games, short films and video (Atom films, Shockwave.com, etc), formerly known as AtomShockwave.

It was formed in 2001, with the merger of Atom and Shockwave. And there is a lesson here. The company fired 120 of its employees back in the gloomy days of 2001, and closed most of its offices. The remaining 50 employees fought on. The cycles change, just as the sun will always come up, and now finally someone is interested in them. Finally there is an "exit" for these guys.

The backers of these companies included Intel Capital, J.P. Morgan Entertainment Partners, Macromedia Ventures, Sequoia Capital and Transcosmos.


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Comments

Great job Mika! Persistance pays!

Kelly Smith on August 9, 2006 11:12 PM
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