As odd and uncomfortable as it may be for the Silicon Valley elite to be featured in ValleyWag, it is de riguer in just about any other high-profile business, whether you're a professional athlete, or in Hollywood. Those folks have been used to rumors and gossip as part of their jobs. With money and prestige also comes a downside.

As a reader, I find ValleyWag very amusing. He's not always covering everything I want, but there's enough substance to keep it as a must-follow site.

I read it infrequently and find it mostly funny. When you are immersed in high flying business' optimistic stories all day long, it is just a good Dilbert fix. We have the guilty pleasure while he take all the risk to ridicule a company or personality.

In anycase it is an entirely different beast from f*edcompany.com, which is just venomous.

Louis, pop me an e-mail if you know any areas Valleywag needs to cover. We're looking for a second writer, so soon we can double our coverage. Then maybe the NEW writer can get awkwardly profiled by the Mercury News.