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Sequoia bets on Stardoll, a site for little girls

Stardoll, a site where young girls can create and dress up celebrity dolls of themselves or others, is not your classic Silicon Valley high-tech sort of investment.

Yet Sequoia has invested $6 million in the Stokholm company, Stardoll told us yesterday. It is the latest example of how Sequoia is betting on niche consumer Web sites that don't show any particularly amazing technology, but where their innovation is in market execution; they just do one thing really well. Stardoll says it attracts at least 1.2 million unique visitors weekly from over 200 countries. Zappos, Weatherbug and CafePress are other such Sequoia bets that come to mind.

It is the second round. Existing investor Index Ventures also participated.

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Tracked: July 29, 2006 3:45 PM


I think one other point worth highlighting in this deal is that it is, from memory, Sequoia's first ever deal in Europe. They have investment activities in Israel, but have preferred in general to avoid continental Europe until now.

wibble on June 28, 2006 2:25 AM
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Depends how you count Jajah. It is an Austrian team Sequoia found. The founders are still over there, as I understand it, even if Sequoia has helped Jajah open offices over here.

Matt Marshall on June 28, 2006 5:05 AM
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Jajah was an Israeli deal, with the development still based there. I still think this is their first continental European deal, and a funny one at that.

N.B. Sequoia have long dismissed Europe as a source of venture deals, and described Israel as their European play.

wibble on June 29, 2006 12:58 AM
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Wow it is great

jasmine on July 5, 2006 4:13 PM
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it says for little girls. well i am 10 years old and i play it also i know a few boys who play it :P i enjoy playing it and i think people should check it out :)

Natalie on July 6, 2006 10:06 AM
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that site rocks!

kayla on July 14, 2006 2:31 PM
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Thats a really cool site and i hope yall aint dissin it becuase thats an aweosme site and it rocks do you have an issue grab yo tissue

Britney ownes on July 25, 2006 6:16 PM
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i hate you

adam on August 8, 2006 10:26 AM
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stardoll rocks!!!
and i'm a member

ceyda on August 15, 2006 1:02 AM
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hi stardollyou rock

tara on August 29, 2006 8:48 AM
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I love the website.I get on it almost everyday after school!

Tabitha on August 29, 2006 3:03 PM
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