Intacct raises $7 million; promises guerrilla campaign against SAP/Oracle
The San Jose-based company will announce tomorrow that it has raised $7 million in a second round of venture capital, led by Emergence Capital and including existing investors Hummer Winblad and JK&B Capital.
Bob Jurkowski, chief executive, told us the company had a record quarter, and is working closely with Saleforce.com to acquire new customers. It lets Salesforce.com handle a customer's sales management applications, but Intacct wants to manage the "backend" needs of its customers, including things such as project management, and supply-chain management.
Jurkowski said he is launching some guerrilla marketing tactics, similar to those of smaller competitor Netsuite, which tried to fluster SAP last week by setting up a conference across the street from SAP's own SAPPHIRE customer conference (Netsuite failed to pull it off). For his part, Jurkowski didn't reveal any details.
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