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Revver revs up with another round of funding

revver_logo.jpg
Revver, the Southern California-based video sharing service, has taken another round of funding. The $8.7 million B round was led by Draper Fisher Jurvetson, joined by Bessemer Venture Partners, Draper Richards and William Randolph Hearst III.

Revver has an interesting business model in that it attaches ads to videos that are uploaded to its site. This allows for a couple of things: The company doesn't care where the videos are viewed or passed around to; the ads follow the videos. And it shares the ad revenue with the people who upload the videos.

"We see the entire network as a distribution platform that should monetize video as it moves across the network,'' Revver CEO Steven Starr told us recently. In that sense, Revver is not necessarily a destination site itself. "My goal is for a vast amount to happen off the web site,'' Starr said.

Revver isn't just interested in amateur video. Starr said he would be delighted to host content from TV networks and affiliates.

We questioned whether there was enough of an appetite yet in the ad world for video advertising, particularly around amateur content. But Starr says he is swamped. "Right now, we're way oversubscribed. We can't supply enough video for advertisers.''

Users are encouraged to tag their videos, and Revver ultimately hopes to let advertisers buy campaigns that are targeted to certain types of video content (such as skateboarding), based on the tags.

The service launched in November. With additional funding, the company hopes to take the service out of beta by May.


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Comments

Brilliant business model...I really love the idea of sharing revenues with syndicators.

And if DFJ and BVP are both it must be big.

Tahir Zaimoglu on April 10, 2006 3:01 PM
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Did you check out this release on SoCalTech?

http://www.socaltech.com/fullstory/0003704.html

Interested... Anyone heard of LiveDigital.com?

It's on that article as someone in the same space...

Ryan on April 10, 2006 7:11 PM
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Boy oh boy! this is an example of the worst revver has to offer. Total crap!!

http://revver.com/user/Mike%20Etoll/?brwsr_page=0

(make sure to click on the commercials at the end of each movie!

Paul Tommyson on June 10, 2006 9:34 AM
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For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.

The company has released the first ăplug-and-play, click-and-streamä software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.

More details at http://www.streamernet.com/html/videoad.html

This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.

Bill on July 4, 2006 5:01 AM
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