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Google Page Creator -- an answer to MySpace?


Google has come up with a new service, called Google Page Creator, which is another way for people to create a web page, and easily publish it on the web.

It has gotten attention because it allows anyone -- even non-techies -- to organize text, images or other types of content on the page. So many people have gone to download it, though, that we weren't able to get in before it shut its doors temporarily to the test version.

Google already owns Blogger, which lets people produce their own site, but that is more for regularly changing content, and is less designed to be static.

But this could also be a Google's way of making a comeback at MySpace, which has been all the rage.

See the traffic reach of Blogger and MySpace, below (apologies if the graph doesn't come up on our RSS version; we've been having issues with this). We also show the reach of Bebo, a San Francisco start-up that few here seem to be talking about. The company told us yesterday that it surpassed MySpace in December as the U.K.'s largest social networking site, with 1.5 million unique visitors. Alexa's data is not perfect, and we won't make any firm conclusions based on its data (indeed, if you look at Facebook's data, you will see how unreliable Alexa is; it shows that Facebook's traffic stopped for a few months last year, which is not possible -- therefore we have not included Facebook here).

Bebo says it will soon start marketing aggressively in the U.S.

Separately, speaking of popular sites, people have been talking about YouTube's traffic, and showing how it now has the same number of eyeballs that MySpace had when it was bought for an outrageous amount of money by News Corp.

However, as Jason Calacanis points out, there are problems with this comparison. YouTube is relying dangerously on a model that reminds some of Napster. Om Malik says someone referred him to some copyrighted broadcasts of some cricket games on YouTube. His reaction: "eewww! It is like Napster." There will be few buyers until this issue is cleared up.

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One explanation for Alexa's Facebook traffic numbers is that originally the domain was http://www.thefacebook.com, then it changed to http://www.facebook.com

Hong Qu on February 23, 2006 2:15 PM
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This is not a play on MySpace (or at least it shouldn't be). MySpace is a demographically driven business phenomenon that leverages the "Digital Generation's" fascination with music to create a community. GooglePages isn't close to that and I doubt that Google has the internal orientation to even approach demographically-oriented plays.
That could change, however, if they Google buys Tagged.com or a similar operation that gets the Demographic Community mining opportunity. Then I could see it.
But as it stands, this is just a "throw-it-up-on-the-wall" and see what comes of it situation. If there is any demo play here, it would be webpages for geeks, and maaaaayyyyyybeee small business (esp. if integrated with Google Wallet).

Jake Kaldenbaugh on February 23, 2006 3:54 PM
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And then you have Google's Orkut, which is another way for people to express themselves on their own page -- but the expression is more constrained.

Matt Marshall on February 23, 2006 6:23 PM
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I tried Page Creator last night. It's pretty lame.

Ted Leonsis on February 23, 2006 7:16 PM
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How so?

Matt Marshall on February 23, 2006 8:16 PM
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Uhm, no. These are two totally different markets.

Ken on February 24, 2006 4:46 AM
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Not sure what you meant, there Ken, but this is getting tough since I haven't actually used the product. But some people who have are underwhelmed, including Dave Winer. He's got an example up too.

Matt Marshall on February 24, 2006 6:10 AM
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This is more like Google's answer to GeoCities, which was a pioneering site that allows users to create their own web pages ... er, circa ten years ago. Google's reintroducing the whole web bubble for a new generation that doesn't remember the last one.

Sam G on February 24, 2006 8:51 AM
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I really think Google should do more in this area. Blogger hardly has any features, and it's hard for people to interact and collabrate (I am a Blogger user), while there are other social netowrking and blogging sites quickly emerging as destination sites, such as Gather.com on the east coast. People spend hours and hours on it. Matt, you may want to check it out.

Now I understand why the teenagers are addicted to MySpace, because Adults are addicted to Gather :-).

Helen Wang on February 24, 2006 3:35 PM
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This is more like Google's answer to GeoCities:
I agree with this view and I also think that Google should do more with its page creator. I am just happy that Google has made Page creator. It is one of the easiest ways of making a website.

Razib Ahmed on April 21, 2006 2:22 AM
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Im wondering what your regulation is on the posting of chidren on myspace, when the poster doesnt have permission to do so! I have been informed of my child being posted by a relitive that DOSENT have permission...I want answers please

jo on May 2, 2006 1:30 PM
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