« Previous entry | Home | Next entry »

Vizu raises $1 million for unrobust online polls


Vizu, a San Francisco-based start-up that does interactive Web-based polling, has raised $1 million in a first round of funding.

The site lets you share the results of the polls with your friends. It is backed by WR Hambrecht + Co, and it joined by Amicus Capital and angel investors including Ron Conway, Esther Dyson, Don Hutchison, and Mike Maples, Jr.

You can do all the usual Web 2.0 type of stuff, like subscribe to polls via RSS, share the polls through instant messaging, and import the poll results to blogs, etc.

But here is the crux, as far as we're concerned:

Organizations can use Vizu to answer simple, focused questions and collect data about trends and public opinion, particularly where the statistical robustness of traditional market research isn't necessary.

We highlight the last phrase because it is a bit of a howler. The site apparently doesn't even aspire to make these polls rigorous. They don't really mean anything, if they are subject to gaming. For instance, I can vote that the media making too big of a deal of Dick Cheney's hunting accident, and then invite all my conservative elephant friends to join in. It will only be a matter of time before the donkeys gather forces, and bombard the survey the other way.

Dorrian Porter, chief executive of Silicon Valley start-up Mozes, recently left a comment on our post over the weekend about the Web 2.0 funding bubble, and he asked us for examples of bubble fundings. This might be one. But then again, as someone at the Mercury News water-cooler said the other day, "a million bucks isn't what it used to be."

Ok, so this might be useful for quick poll around the office, before making a key marketing or deal decision. Or to take a poll of your school class about a subject. These are both settings where there's enough trust and constraint for gaming to fade in significance. But then, why not just thow the question up on a wiki?

Is Vizu really a business?

Are we being too curmudgeonly?

(We're trying to get import a visual of Vizu polls we've created for each of these questions. The site is acting up right now, perhaps because it is handling new traffic. We'll keep trying. Meantime, you can try click on the links above and vote at Vizu's site -- though even that is very slow right now).

TrackBack URL for this entry:

Links to blogs that reference this entry:

From: The Online Blog
Sponsors to be the biggest Games winners of all
Excerpt: You've spent thousands and thousands of dollars sponsoring the Commonwealth Games, maybe millions. So how do you know you're getting a bang for your buck? Barometers vary, but might include a million text messages, 14 visiting Indian journalists or, in...
Tracked: March 7, 2006 3:30 PM


Now wouldn't it have been easier if we could have just clicked yes or no to those last two questions?

Dorrian on February 21, 2006 11:57 PM
Comment link

Great idea. I've since created two Vizu polls on this, but the Vizu site is either really slow, or just plain down right now. I tried importing the Vizu polls into the post, and the javascript, which our site allows, but it isn't coming up either. We'll go back later and try again...

Matt Marshall on February 22, 2006 7:47 AM
Comment link

Bubblicious! It's a friggin "poll" company... I mean come on.

John on February 22, 2006 7:56 AM
Comment link

A simple, free poll blog that can do polls for bloggers: WiPoll.com
You don't need 1M to do polls.

AL on March 17, 2006 6:10 PM
Comment link

http://www.pollpub.com offers free polls and without a million dollars the polls are way easier and fun than vizu's. PollPub.com web 2.0 polls are easy to put on your page, or let the world vote.

nocavehoes on August 21, 2006 12:13 AM
Comment link
Post a comment

Remember personal info?