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Former AltaVista CEO to launch ad network: Turn

turn.jpg
BusinessWeek has the scoop:

Jim Barnett, former chief executive of AltaVista and, later, a top exec at Overture is planning to...

...launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we've not yet seen. All that can be said at this point: We'll see.

We're assuming Turn is in Silicon Valley, as that's where Barnett has done most of his work. He's been preparing Turn at least since September, when he was already listed as CEO and Chairman of the new company.


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