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It's science: Money, like sex, drives us crazy

Here's the story:

Late at night, in a basement laboratory at Stanford University, Brian Knutson made a startling discovery: Our brains lust after money, just like they crave sex.

It was May 2004, and Knutson, a professor of neuroscience and psychology at the California university, was sending student volunteers through a high-power imaging machine called an fMRI.

Sexual pleasure, the high from cocaine, the rush of buying Google Inc. at $450 a share the same neural network governs all three, Knutson concluded. What's more, our primal pleasure circuits can, and often do, override our seat of reason, the brain's frontal cortex, the professor said. So stocks, like sex, sometimes drive us crazy.

Ok, we know that -- sort of. But wouldn't this positive correlation in response at the brain's pleasure center be naturally be stronger among....Stanford students? Wonder what would happen if you tried this in Berkeley? Negative correlation?

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actually, the rush of buying Google occcured when i bought it @ $85, and also later when i sold it @ $180, but i doubt i would have a similar rush now @ $400 ;)

Dave McClure on February 3, 2006 7:27 PM
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