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Gravee, a new meta search engine -- that gives money back

Gravee is a new search engine that hopes to rise out of the pack by sharing ad revenue with content owners and publishers for being included in its index.

The idea, presumably, is that more publishers would be willing to provide Gravee with free access to their content, and this would drive users to Gravee because of its superior offerings.

Right now, Gravee relies on the search results provided by popular search engines like Google, Yahoo and MSN.

We just tried a random search on Gravee, using the term "Kleiner Perkins," a venture capital firm. We found our site, SiliconBeat, listed twice high up in the results. Will that be enough to drive us to register with the site, to collect our revenue, as the site allows...

us to do?

Let's see. Here is the formula: With Gravee's AdShare program, when a user clicks an ad on Gravee, "up to 70%" of the ad revenue generated as a result is divided between the 10 sites included in the natural search results on the page (i.e. 70%/10 = 7% of ad revenue to each Web site on the page - for every ad that is clicked).

Because we own two of the sites in the results, we'd get "up to 14 percent" of the ad revenue. Not bad. If the site has any traction at all, we'd eventually amble over and sign up.

Gravee also shares up to 35% of revenue with publishers who join Gravee's "affiliate program" and place Gravee's search box on their site.

An interesting model, but it will have to beg new publishers to provide information on their site that can't be had anywhere else, otherwise no one will come, right?

Here's part of the note we got from Gravee on Monday:

As you know, the blogosphere has been abuzz on how search engines and other web2.0 start ups are taking advantage of content creators and contributors without compensating them. We couldn't agree more! And that's why we created Gravee.

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Yeah! Let the Web 2.0 Search Engine battle begin!

All of a sudden, other search engines are so, well, Web 1.X...


Raul Lopez on December 21, 2005 9:42 AM
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I have been following stories on Google and its growing dominance in online ad-business and also how the valuations are not justified.. guess we have an answer.. Gravee a light of hope of what will happen overtime...

Sunil Mishra on December 21, 2005 9:38 PM
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Wow, so let me get this straight.

Whereas usually a search engine crawls and scrapes, montetizes content and earn buckets of cash.

Under this model a search engine crawls and scrapes, montetizes content ,earn buckets of cash and shares it with those they used to earn it.

Ah, tis the season to be jolly...

rob on December 23, 2005 2:08 AM
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Talk about a nice incentive to spam search results. Hmm, maybe I should've asked my parents for Splog software instead of video games for Christmas.

Still, all aboard the gravee train, while it lasts!

Jeff Dalton on December 27, 2005 8:08 PM
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