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NYT: Google to put ads on main site. Can it be true?!

(UPDATE: Aparently not. Apologies. Still in disbelief, we read the story again, very slowly, and found that nowhere does it say ads will go on Google's main home page. We were confused by the first sentence of the NYT story, which referred to Google's notoriously "spare site," but apparently story is referring to Google results pages. It is an odd reference, though, because those results pages these days are hardly much more spare than say, Yahoo's. Meanwhile, we're confirming with Google...)

(UPDATE II: We've since received a press release from Google about the expanded relationship with AOL.)

Now this is a surprise. Story from NYT's Saul Hansell:

Users of Google's search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations.

As part of their deal, which is expected to be announced this afternoon, Google is providing AOL with $300 million in advertising on Google's Web sites, intended to use to draw Google search users to related content on AOL's sites, the executives said. That sum is on top of the $1 billion in cash that Google is to invest to buy a 5 percent stake in AOL.

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Just another example how Google is trying to think of its shareholders instead of their users!

Steve on December 20, 2005 12:34 PM
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I dont think its Google's main search page either, because banners are the worst way to monetize a search results page. The best CPM google may ever get for a banner ad would be around $5 and it pales in comparison to the CPM generated by text ads on SERP's.

I think they would try banners in image search where it makes sense (because text ads dont work well there)

Gopi on December 20, 2005 2:15 PM
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I think advertising is one fact associated with providing free content.

Other sources of financing to support web hosting, software development and editing are somebody's own pocket (www.hardfitness.com), kick backs from target sites (www.sidestep.com) or donations (www.gnu.org). If anybody knows of other ways to finance free online content please share.


Raul Lopez on December 21, 2005 8:52 AM
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Can it be true? You're kidding right? Google's Nasdaq symbol is being changed from "GOOG" to "$$$$"

Hoodia on December 21, 2005 9:08 AM
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