Finding Realtors with Homethinking
It's a New York start-up, but they're serving the California market first because the data here is easier to work with. Scevak distinguishes Homethinking from other online real estate plays: "There is a slight nuance between iGenHome, Trulia and Homepages and us in that they are helping consumers buy a home, whereas we are helping consumer choose the most exceptional realtor to sell their home. In the end they are framing a buying decision and we are helping engage a service professional (think of it almost as a directory of audited resumes)."
And the business model: "The business model is pay per call. Realtors bid on a pay per call basis per geography. There is the organic index and also three sponsored listings that house those advertisers. We only get paid if the consumer actually picks up
the phone and calls the realtor."
For funding, the group's raised an angel round.
Scevak, by the way, was most recently an analyst for Jupiter Research, where he followed the online advertising space.
Links to blogs that reference this entry: