"Google Base" digs more into your personal details
(Update 10/26: Here is the Mercury News story on this)
Google Base is Google's latest effort to get all sorts of information about you and the possible advertising opportunities you or your small business might offer the search engine giant. We'll have more later in tomorrow's paper, and we'll link to that story.
Meanwhile, AP has a story, and the WSJ too.
Google Base would let users submit information to a searchable Google database, according to a page posted at base.google.com that was available briefly on Tuesday. In the Web page, Google cites "description of your party planning service," "listing of your used car for sale," "articles on current events from your website" and "database of protein structures" as types of content that a user could submit. Several Web logs also carried an image of another Google Web page that contained a form for entering information such as price, property type, and photos, presumably for listing real estate for rent or sale.
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From: Classified Personal Ads
Classified Personal Ads
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August 18, 2006 10:05 PM
With personifying words such as "antagonize" and "hurt," this article implies that Google's foray into this new venture is not what it simply is: competition.
Why not just simply state that Craigslist, eBay, Oogle, and others, are facing stiff competition from a company that studies the landscape before delving deep into it?
Pioneer companies feel that once they entrench themselves in a certain niche that they are privvy to that space and no longer need to compete to retain that position; and that competition is viewed more as a nuisance rather than an impetus to improve. Or, if you're really annoyed, you get the DOJ on your back and launch anti-competitive lawsuits.
Google is like the Japanese car companies back in the 80's and 90's. They let their competition innovate, then copied and improved on existing ideas. Who wins? Consumers do. That eBay, Craigslist, et. al., are "hurt" and "antagonized" only adds weight to the ridiculous notion that corporations are given the same rights and status as people under US law. When the profits pour in, they prosper as their minions work their 100-hour workweeks; when the stock price sinks they cry foul and need to be pampered like a downtrodden child.
If I'm correct, all search engines basically crawl web pages, index the content for searching. So what Google is offering is what Google been doing from the start except instead of going out and crawl, users are adding content directly to the 'base' index.
This is nothing special, except that it shows how much press Google can get and allows me to see who are worth reading and who are basically hypsters waiting on an AdSense check or an increase on the stock.
It may also be worth noting that Google Base and Google Purchases arenāt the ONLY new features coming soon. There is also a Google Videoblog service, among other search engine enhancements, as mentioned here:
Newspapers have battled to defend the $19B U.S. classified ads business from the likes of Craigslist and eBay, but Googlebase is their worst nightmare. By providing a form-based front end for both posting and searching, they'll get richer information and it will be much more searchable than anything else out there. Combining this with Google's brand and traffic makes Googlebase a serious competitor. We built a similar solution, a "mini-googlebase" that we now sell to newspapers. Newspapers can only stay in the game if they embrace free classified ads, leverage their communities ties and leverage the printed versions as well to drive adoption.
As an affiliate marketer ? this will really take away from from my eBay commission business. Why? There are thousands of people like myself who target certain keywords using Google Adwords and make commission by linking to eBay to make a commission. Now I have a feeling those ads will be replaced with the Google Base Ads.
This can be an interesting turn ? perhaps Google will have some affiliate program?!
I started a new forum where we can all discuss Google Base. I hope that you all join me in this!