New chip to unshackle you from your iPod
Our colleague Dean Takahashi has a noteworthy story (free registration) about the latest chip developed, which promises to let you carry your music on a little storage card, free of a specific device or PC.
Wonder how long it will take before we actually lodge one of these chips into our ear piece, or ear itself, or head?
The chip is developed by SanDisk, a Sunnyvale company. It is contained on a storage card, and works as follows:
..Music studios can release albums or whole collections of musical groups on a single memory card that consumers could buy at stores and insert into their phones, MP3 players or laptops. They can listen to the music tracks they paid for, or pay additional money to get a security code that unlocks additional songs. The unlocked song might be already stored on the memory card, or the consumer could download it from a Web site or phone service onto the memory card.
Today, much of a consumer's digital content is held hostage on a particular kind of device, such as an iPod or a PC, because that is the only way to prevent massive piracy. But with the SanDisk flash memory card, a consumer can move the digital content to another device. If the music company insists the data can only be copied five times, the memory card itself enforces that policy in the new device, be it a cell phone or music player.
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