Google gives ads a little more juice
A reader pointed us to fact that Google appears to have upped the number of ads it displays atop its search results. Sure enough, Google confirms that for highly commerical searches, it's now going to display as many as three ads atop its search page, up from two before. The change took effect in the last week. (We've seen it intermittently.)
Google is pulling up an extra high-performing ad from its ad stack on the side of search results and moving it to the more promiment top-center placement. Google's argument is that, for commercial searches, such as "DVD player,'' ads are often as relevant to searchers as the regular search results.
"Google is always working on improving the user experience and ad effectiveness,'' spokesman Mike Mayzel told us. "For highly commercial queries, we believe an additional ad above the search results is good for both.''
Yahoo limits the number of ads above search results to four, although two or three ads is more common.
It's a small tweak for Google, to be sure. But noteworthy given Google's famously uncluttered user interface and its commitment to usability. Will users notice the change?
TrackBack URL for this entry:
Links to blogs that reference this entry:
From: The Bay Area Is Talking
Notice Anything Different at Google?
If you haven't done a regular ole plain vanilla search on Google in a week or so.. try it... try say "DVD Players" Notice anything different? Silicon Beat at the Merc did: A reader pointed us to fact that Google...
August 17, 2005 7:03 PM
From: Bobnar Blog
AdWords Preferred Listings Now Showing Three Ads
I call them preferred listings since they don't seem to have an official name, but I'm referring to those highlighted AdWords ads that appear at the top of the Google search results, as opposed to the ones that appear on the right sidebar. Used to be ...
August 17, 2005 11:49 PM
From: Internet Marketing
Three Top ads on Google here to stay
Google have confirmed to SiliconBeat that the changes are here to stay so those that manage accounts professionally had better quickly take this in to account while managing their client’s accounts.
August 18, 2005 3:38 AM
From: John Battelle's Searchblog
Google Ad Tweaks
I've gotten a lot of mail on this, which tells me it's worth noting: Google is tweaking its ad placements and putting more ads up. Silicon Beat covers it well....
August 18, 2005 5:28 AM
From: Search Engine Watch Blog
Google Now Going With 3 Ads Up Top, In The Right Circumstances
Google Testing 3 Ads Above Search Results? in our SEW Forums has a screenshot of Google showing three ads, rather than the occasional max of two ads, above regular results. Google spoke at the recent SES show to say this was a test. Andrew Goodman, mo...
August 18, 2005 9:30 AM
From: Clickety Clack
Google Shows Sign of Revenue Pressure
Lets welcome Google to the world of public companies. Google is finally showing signs of revenue pressure. Battelle points us to this article in Silicon Beat about how Google will be showing more ads on top of its search. The
August 18, 2005 6:37 PM
From: SEO in Israel
Three premium ads in Goolge Adwords
Google uped it's number of premium advertisers in a recent change in Google Adwords.
August 19, 2005 6:15 AM
, and Googlr. Below you will find my german variant of misspellings/mistypings arise, the WWW and serves more misspellings ...
February 22, 2006 8:06 AM
if they really want to make it more relevent, why not add froogle results in there, instead of another ad? it's about the money, not relevency.
Come clean Google!
It seems Google is slowly starting to copy Yahoo. Maybe you might want to write an article on this - how Google copied the My Yahoo model, now is placing ads similar to Yahoo in search results. Is it a testament that Yahoo got the model right and Google is having a hard time trying to truly come up with something different?