« Previous entry | Home | Next entry »

Silicon Valley's latest dating start-up: Engage


engage.gifThe PayPal co-founders who just set up a new VC firm have just announced their first investment.

It is an undiclosed amount into Oakland-based Engage.

Engage, as we write in today's Mercury News (or just keep reading), is a new kind of online dating company. It forces the people doing the dating to ``engage'' a third person to help match-make.

Third-party introduction always works better, said Chief Executive Suneet Wadhwa, who co-founded digital photo company Snapfish.

"Imagine . . . walking around in the real world, surrounded by an army of wing-men and wing-women, whose only job was in setting you up," he said.

How it works: (more)

You search Engage's database for a date, basing your search on certain characteristics -- for example, where the person lives. When you find someone interesting, Engage pops up a message form that you send to one of your friends, the matchmaker. The friend then gets an e-mail which automatically allows him or her to set up an introduction between you and the date.

All three people see the introduction note, but the prospective date can send messages back to your friend to get the real skinny. Your friend, depending on how loyal he or she is, can tell the date what a great guy you are, or tell the truth, i.e, that you're a loser.

But here's how Engage plans to make money: After six months, it will charge people to use the service. And it will also build a reputation rating for matchmakers, where prospective dates judge the matchmaker on how honest they were. The best matchmakers can even get paid for their work.

Problem is, online dating is a crowded field: There's eHarmony, Match.com and all the other social networking companies like Friendster and Orkut that seek to help eager singles score dates online. Wadhwa says the latter are good in letting you see how you are linked to a great dating prospect, but they lack an automatic way to enlist your friends in the process.

Still, it remains to be seen how swift the PayPal guys will be this time in helping Engage rise above the noise.

Engage's Wadhwa hails from the City, and decided to go to Oakland for several reasons. The cost of living is lower, for starters. And that may be why ``great engineers and talent are coming out to the East Bay now,'' he says. He found Trish McDermott, a 10-year executive at Match.com, over there, and hired her to handle Engage's public relations, he said.

--Here's their launch announcement a couple a couple of weeks ago.
--Here's an early blog, and some early response (see comments), but it doesn't look like any of the commenters actually tried it.

Any thoughts? Is this the latest dot-bomb, or is it really a breakthrough idea?


I think the idea of having your friends or other strangers on the site actively matching up potential couples is interesting. It's a good ice breaker. You have an excuse to talk to someone when you can start the conversation with "56% of these users think we're a good match." Buttercouple.com is kind of a gimmick at this point, but it's a similar idea.

buttercoupler on July 20, 2005 12:26 PM
Comment link

Obviously I am quite biased towards the tack that Engage has taken (worked on the project). I'm all for pushing the boundaries of what's being attempted in the dating space. Look at Consumating for another excellent example of breaking the mold and trying something new. My blog is rife with arguments over the vaildity of "scientific search", it's refreshing to go back to a human-powered matchmaking, just look at the success of the Matchmaker Institute in New York for example.

Let us not forget that online introduction services (because no one really dates on a site, do they?) like Engage and everyone else are but one facet of seeking a date or a mate.

David Evans on July 20, 2005 5:32 PM
Comment link

A nice feature of the service would be one where the third party actually dates the prospect, or prospects, including having sexual intercourse, to make sure the prospect(s) are good lay(s), don't have any social diseases, etc.
thank you

question on July 21, 2005 12:05 PM
Comment link

This is cool, you have to try it. I guessed 16377, and this game guessed it! See it here - http://www.funbrain.com/guess/

Allison Trump on November 16, 2005 9:14 AM
Comment link

I absolutely agree that it works better. I've been a successful matchmaker.

Matchmaker on November 28, 2005 5:06 AM
Comment link
Post a comment

Remember personal info?