« Previous entry | Home | Next entry »

Search rank at Google is easy to manipulate

Here's the latest piece about it.

By the way, we admire 21-year-old software developer Matt Mullenweg's ability to be the most famous Matt on the planet. Mullenweg's Web site ranks first when you type in "Matt" on Google. (Matt Damon, by the way, doesn't come up until you hit the second page). Mullenweg boasts:

Howdy. My name is Matthew Mullenweg. According to Google I am the #1 most important Matt in the world, but really I'm just a kid born and raised in Houston, Texas. I write code, prose, and music. I've taken a few pictures too.



Comments

SEO is self-limiting. It tends to work only in domains where it has not been tried yet. If you are a lawyer looking for asbestos clients, the SEO market is already saturated.

All the search engines that have access to their source can tweak rankings based on customer experience studies and complaints.

Some attempts at SEO are profoundly offensive to some people, and some are very discrete. The percieved advantage of agressive (potentially offensive) SEO is often illusory, because, so they say, people will tell five other people bad things about a product for every three that they tell good things.

I can't remember the citation -- I think a soft-drink company did some market research on in in the 1980s.

Anonymous Techie on March 17, 2005 1:36 PM
Comment link

Sort of confirming the anon points above,

And cracking me up!

Look how valuable the contextual advertising is for "Matt"


Matt
Matt for sale. aff
Check out the deals now!
www.eBay.com

Matt
200,000 Stores. Deals, Reviews,
Matt & more!
Yahoo.com

Job Seekers
Work From Home $25-$75 per Hour
Make Money Online PT/FT
www.earn2ez.com

Tom N on March 17, 2005 2:37 PM
Comment link

So... how did Matt do it? Or did he something at all?

RenŽ C. Kiesler

rck on March 18, 2005 5:19 PM
Comment link

A little off-topic but just wanted to say I liked the layout of the site

discrete on March 27, 2005 10:26 PM
Comment link
This thread is closed to new comments.