What is Microsoft's Crossfader?
The tech buzz this week revolves around Crossfader, apparently some sort of new electronics arts-related service coming from Microsoft. Microsoft blogger Robert Scoble kicked off the rumors with this cryptic post, and the bloggers took it from there. Greg Yardley spied a post on an upcoming conference web site that described Crossfader as "a new online educational and collaboration community for electronic artists.'' But that text has since disappeared. The intrigue continues.
My god, it's full of "buzz."
Somewhere in Seattle right now there's a roomfull of twentysomthings sitting around a table with empty pizza boxes surfng the web on their wifi laptops, high-fiving each other, and forgetting how to write press releases (as they've obviously proven their obsolesence.)
These people will get two more contracts, both of which will result in similar campaigns, and neither of which will produce any detectable media coverage, other than three few blog posts and a failed submission to slashdot.
Anonymous Techie on March 4, 2005 2:04 AMComment link
Anonymous Techie: heh!
You have no clue. No clue at all.
Channel 9 http://channel9.msdn.com was launched this way and was in several newspapers and magazines in its first few weeks. In its first day it went from a few thousand visits a day to more than 100,000 visits the second day.
Crossfader will do just fine.
Robert Scoble on March 4, 2005 2:59 AMComment link
