SF entrepreneur launches podcast network
Now that podcasting has been validated as a growing phenomenon, the race is on for business models. On Thursday, we talked to San Francisco consultant Sam Curtis Coutin, who's launching a network Monday of sports podcasts. Coutin will seek sponsors for the shows and take advertising on his web site.
From our story in the Merc today:
"The nice thing about podcasting is the narrow-casting of it,'' Coutin said. "If I listen to (Bay Area sports station) KNBR, they talk about all sports. With podcasting, you can preselect the sport based on your interests.'"
The Sports Podcast Network will feature a selection of shows each focused on a separate sport or team. Coutin is starting with basketball, football, baseball and sports culture. Another podcast -- hosted by a coach in Philadelphia -- will focus on coaching.
Coutin hopes to add shows about golf, tennis, hockey and cycling, and to ``drill down'' the sports food chain to college sports and teams.
Coutin's is not the first podcast network on the scene. And observers expect many more to crop up as entrepreneurs seek ways to capitalize on the trend toward personalized, time-shifted radio.
Speaking of time shifted radio, do you guys know about the "radioSHARK?"
Basically a "Tivo for Radio," radioSHARK is a USB radio hooked up to some pretty cool software. It's made by Griffin Technologies, the same group of people who make a line of spiffy looking iPod accessories.
At whatever scheulde you program, the software will turn on and tune the radio receiver, and then save the radio stream as an MP3 player. Like Tivo, it can rewind or pause live streams. But best of all, it will automatically import saved broadcasts into iTunes and thus into your iPod when you sync.
It's just darn nifty. As of yet, there's no "broadcast matrix" like on satellite radio/Tivo, but I could see someone developing that functionality especially for broadcast networks like NPR or Salem Communications where the affliates tend to follow the national broadcast schedule.
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