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Troy Wolverton Troy Wolverton (250 Posts)

Troy writes the Tech Files column as the Personal Technology Columnist at the San Jose Mercury News. He also covers the digital media, mobile and video game industries and writes occasionally about Apple, chips, social networking and other aspects of technology. Previously, Troy covered Apple and the consumer electronics industry. Prior to joining the Mercury News, Troy reported on technology, business and financial issues for TheStreet.com and CNET News.com.


Apple’s new ad a flop? Maybe, maybe not

Update It's a tantalizing tale: After seeing its sales growth slow, its profits fall and its stock price plummet, Apple is losing its marketing magic. But there are reasons to Read More →

Aereo’s expanding, just not yet to the Bay Area

Aereo -- the online service that records and streams local broadcast TV signals -- will soon be available in a host of new areas. Just don't expect it to come to the Bay Area anytime soon. The New York company, which Read More →

Microsoft touts Windows upgrade, new Bing platform

SAN FRANCISCO -- Microsoft obviously believes in the old motto that if at first you don't succeed, try, try again. At a developer conference here, company official unveiled a new version of its flagship Windows software, announced that its opening up Read More →

Amazon adds PBS Kids show to streaming service

Parents still fretting about Netflix losing SpongeBob should check out Amazon.com's Prime Instant Video Service. On Wednesday, the e-commerce giant announced that it has signed a deal with PBS to bring kids shows including "Read More →

Silicon Valley still a boys-only club, according to the data

Marissa Mayer, Sheryl Sandberg and Meg Whitman aside, Silicon Valley is still basically a boys-only club. In a speech earlier this month, Catherine Bracy, who heads Read More →

eBay’s search gets an upgrade

Next time you go on eBay, you may notice a subtle change: better search results. Earlier this month, the company rolled out to its U.S. users its third-generation search engine. Dubbed Cassini, the new technology is intended to better match users Read More →
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