Posts by Troy Wolverton

Troy writes the Tech Files column as the Personal Technology Columnist at the San Jose Mercury News. He also covers the digital media, mobile and video game industries and writes occasionally about Apple, chips, social networking and other aspects of technology. Previously, Troy covered Apple and the consumer electronics industry. Prior to joining the Mercury News, Troy reported on technology, business and financial issues for TheStreet.com and CNET News.com.

  • Report: Xbox exec leaving Microsoft to head Zynga

    Report: Xbox exec leaving Microsoft to head Zynga

    Zynga may be getting a new CEO — Don Mattrick, the president of Microsoft’s interactive entertainment business, where he oversees the company’s video game efforts, including its Xbox game consoles. But All Things D reported Monday that he is leaving the

    continue reading →
     
  • Rating for Apple ad taken “out of context,” firm says

    Rating for Apple ad taken “out of context,” firm says

    Citing data from Ace Metrix, Bloomberg on Thursday reported that Apple’s latest television ad, which attempts to explain its “Designed By Apple in California” slogan, is a “flop” with consumers, but the company’s CEO says its rating was taken out of context.

    continue reading →
     
  • Apple’s new ad a flop? Maybe, maybe not

    Apple’s new ad a flop? Maybe, maybe not

    On Thursday, Bloomberg reported that a new television ad campaign from the iPhone maker has been a dud with consumers, but there are reasons to doubt that report.

    continue reading →
     
  • Aereo’s expanding, just not yet to the Bay Area

    Aereo’s expanding, just not yet to the Bay Area

    Aereo — the online service that records and streams local broadcast TV signals — will soon be available in a host of new areas; just don’t expect it to come to the Bay Area anytime soon.

    continue reading →
     
  • Microsoft touts Windows upgrade, new Bing platform

    Microsoft touts Windows upgrade, new Bing platform

    At Microsoft’s Build developer conference in San Francisco, company officials unveiled a new version of its flagship Windows software, announced that its opening up technologies from its Bing search engine for programmers to use in their apps and touted new smartphones running its Windows Phone software.

    continue reading →
     
  • Amazon adds PBS Kids show to streaming service

    Amazon adds PBS Kids show to streaming service

    Parents still fretting about Netflix losing SpongeBob should check out Amazon.com’s Prime Instant Video Service, because on Wednesday, the e-commerce giant announced that it has signed a deal with PBS to bring kids shows including “Dinosaur Train,” “Wild Kratts” and “Daniel Tiger’s Neighborhood” to its streaming video service.

    continue reading →
     
  • Silicon Valley still a boys-only club, according to the data

    Silicon Valley still a boys-only club, according to the data

    In a speech earlier this month, Catherine Bracy, who heads Code for America’s international program, provided some pretty damning statistics to prove the point that Silicon Valley is still basically a boys-only club.

    continue reading →
     
  • eBay’s search gets an upgrade

    eBay’s search gets an upgrade

    Next time you go on eBay, you may notice a subtle change: better search results; earlier this month, the company rolled out to its U.S. users its third-generation search engine.

    continue reading →
     
  • Zynga’s stock tanks again

    Zynga’s stock tanks again

    It’s another bad day for Zynga: The company’s stock price tumbled Monday after it announced that the head of its Chinese operations is leaving Zynga at the end of the month.

    continue reading →
     
  • Apple shares dip below $400

    Apple shares dip below $400

    For the first time since April, shares of the iPhone maker dipped below $400 on Monday before recovering slightly in midday trading; the company’s stock appeared to be buffeted by a down market and by a pair of negative analyst reports.

    continue reading →
     
 
 
Menu Title