Troy Wolverton Troy Wolverton (229 Posts)

Troy writes the Tech Files column as the Personal Technology Columnist at the San Jose Mercury News. He also covers the digital media, mobile and video game industries and writes occasionally about Apple, chips, social networking and other aspects of technology. Previously, Troy covered Apple and the consumer electronics industry. Prior to joining the Mercury News, Troy reported on technology, business and financial issues for and CNET

Report: New CEO takes a bet on Zynga’s stock

Don Mattrick, Zynga's new CEO, could see a huge payday if he's able to boost the stock price of the struggling social gaming company. Mattrick, who will officially take the reins from Mark Pincus on Monday, Read More →

Report: Xbox exec leaving Microsoft to head Zynga

Updated Zynga may be getting a new CEO -- Video game industry veteran Don Mattrick. Mattrick has been the president of Microsoft's interactive entertainment business, where he oversees the company's video game efforts, including its Xbox game Read More →

Rating for Apple ad taken “out of context,” firm says

Peter Daboll insists his company wasn't trying to knock Apple. Citing data from Daboll's company, Ace Metrix, Bloomberg on Thursday reported that Read More →

Apple’s new ad a flop? Maybe, maybe not

Update It's a tantalizing tale: After seeing its sales growth slow, its profits fall and its stock price plummet, Apple is losing its marketing magic. But there are reasons to Read More →

Aereo’s expanding, just not yet to the Bay Area

Aereo -- the online service that records and streams local broadcast TV signals -- will soon be available in a host of new areas. Just don't expect it to come to the Bay Area anytime soon. The New York company, which Read More →

Microsoft touts Windows upgrade, new Bing platform

SAN FRANCISCO -- Microsoft obviously believes in the old motto that if at first you don't succeed, try, try again. At a developer conference here, company official unveiled a new version of its flagship Windows software, announced that its opening up Read More →
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