Amazon launches $10-and-under collection with free shipping for all

Fancy a bag of confetti, some metallic-blue disco leggings, cheap jewelry, a t-shirt with a picture of a pineapple on it, or a no-logo ball cap?

Amazon will now ship you these products — and many more — for free, and charge you $10 or less per item.

The online-shopping behemoth has quietly launched a new shopping section featuring only goods with a maximum $10 cost, and no added expense for shipping, even for non-members of Amazon Prime.

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On Jan. 17, the products on offer tended mostly toward the maximum end of pricing — for example a Nalgene water bottle for $9 or a ball cap with “faux suede” bill for $10 —  although a colorful “Watermelon Coin Bag Purse Wallet” could be had for only $3.

Amazon didn’t officially announce the new shopping venue other than mentioning it briefly in its iOS App Store update text, according to TechCrunch, which spotted the latest Amazon offering.

The company on Jan. 18 said in a statement to this news organization that the new section was “our newest means of delighting customers who love a great value” and helped customers “explore the breadth of low-priced products available on Amazon.”

The new discount shopping is available on iOS and Android devices, and on the web.

The plethora of cheap items sent for free will help Amazon compete against discount shopping apps such as Wish, TechCrunch reported.

Categories of goods include men’s and women’s clothing and accessories, electronics, home goods, gifts and watches.

Watches for $10 or less?

Indeed — in fact, $8 will get you a keychain bearing an adorable little owl, whose wings open to reveal a timepiece. Spend a dollar more and you can count the days — or weeks — till your “PAIDU”-brand watch arrives, bearing a logo that could look like it says “PRADA” to someone who’s accidentally just smeared the $7-a-tin “Badger Balm” skin goop from the “gifts” section all over their eyeballs.

Delivery timing varies significantly from item to item, with Amazon promising time frames from days to weeks.


Photo: Packages travel down a conveyor belt before being scanned and a shipping address is attached at the Amazon fulfillment center in Tracy in 2016. (Doug Duran/Bay Area News Group)


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  • This is going to put even more money in the pocket of sellers especially those who were not using FBA program.

    We all know that most of Amazon’s customers are looking for 2 day shipping and FREE shipping,so for 3rd party sellers being able to offer a free shipping means that they will win a lot of customers who were looking for free shipping.

  • EllaFino

    So it is basically crap that they can’t sell otherwise.