Amazon hits the Christmas jackpot as “tens of millions” of Echo devices sold

A day after Christmas, Amazon is boldly proclaiming it celebrated its “biggest” Christmas yet behind a holiday sales surge of its Amazon Echo products.

In its press release on Tuesday, Amazon announced it sold “tens of millions” of Echo devices worldwide, with Echo Dot and Fire TV Stick with Alexa Voice Remote being the most popular products in Amazon across all categories.

Amazon does not disclose how many devices exactly it sells.

“Since Day One we have obsessed over what we believe our customers care about – incredible deals and low prices, fast and free shipping, and a wide selection of top products – and we continue to provide all three, all the time,” said Jeff Wilke, Amazon’s CEO of Worldwide Consumer. “Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before.”

Amazon Echo’s popularity on Christmas was corroborated by Apple App Store and Google Play, two virtual stores for the iOS and Android mobile operating systems. Both placed Amazon Alexa — the voice-based assistant software behind Amazon Echo — as the most downloaded app on Christmas Day. Since both lists popular apps on real-time, it is likely the app was downloaded soon after people unwrapped their Amazon Echo presents.

Other best-selling items through Christmas on Amazon included former White House photographer Pete Souza’s book Obama: An Intimate Portrait”, Fitbit Charge 2, the 23andMe DNA Test, Philips Hue White A19 Single LED Bulb and Instant Pot DUO80.

Since Thanksgiving, over a billion items were ordered from Amazon.


Tags: ,


Share this Post