Facebook acquires tbh, an app teens use for anonymous feedback

Teens might shun Facebook because their parents use the social network, but that isn’t stopping the tech firm from going after younger users.

Facebook is acquiring tbh, an app a growing number of teens are using to send anonymous feedback to their friends.

Tbh, which stands for “To Be Honest,” lets users create and answer positive polls about their friends such as “Who is the most likely to become president? or “best person to go on a roadtrip with.” Launched this year, the app is only available in certain states, including California.

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“When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize tbh’s vision and bring it to more people,” the startup wrote on its website.

More than 5 million people have downloaded tbh and sent more than a billion messages, the startup said.

Tbh and Facebook didn’t disclose the financial terms of the deal, but TechCrunch reported that they heard it was under $100 million.

The site was created by Nikita Bier, Nicolas Ducdodon, Michael Fiorentino Gutierrez and Erik Hazzard, according to crunchbase.

U.S teens are opting for other social networks such as Snapchat and Instagram over Facebook, eMarketer said in August.

But Facebook also owns Instagram, has been rolling out Snapchat-like features and now the company is betting again on the success of another app that is popular among teens.

Not all of Facebook’s efforts to attract younger users have been hits, though. In August, the company said it was shutting down Lifestage, a video-based social media app the tech firm created for teens.

Tbh said that the app will still be operating, but it now has more resources to add more features.

Photo: Outside Facebook headquarters in Menlo Park in December 2015. (John Green/Bay Area News Group)

 

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