Pre-orders of iPhone 8 down 78 percent compared to iPhone 7: report

When the iPhone 8 was introduced alongside the deluxe 10th anniversary iPhone X last week, Apple watchers wondered aloud if former smartphone — marketed as an affordable option — can gain traction among iPhone fans.

The answer has been a resounding no, according to one report.

Pre-orders of iPhone in the first five days after its unveiling date is 78 percent less than that of iPhone 7, according to e-commerce data analytics firm Slice Intelligence. When ranking all iPhone pre-order sales starting from iPhone 6 in 2014, iPhone 8 and 8 Plus come in at the two bottom spots, even behind iPhone 6s Plus.

“With few new features for iPhone 7 owners and lackluster reviews, one read of this data is the low pre-order numbers are because hardcore fans–usually the first to upgrade– are waiting for the release of Apple’s all-screen, face recognizing, emoji-animating anniversary edition, the iPhone X,” reads the company blog post on the study. “Another is they are delaying their decision until they can physically get their hands on the iPhone 8.”

The study included 146,556 U.S. online shoppers. But the study does not release how many units exactly were pre-ordered for all iPhone models in the study.

When asked about the exact amount of units pre-ordered, Slice Intelligence declined to publicly reveal its data.

The study follows a slew of lukewarm reviews of the iPhone 8 published earlier this week. Many were tempered by excitement for the iPhone X, which will be released on November 3 at $999.

“Apple has painted us a picture of what its mobile future looks like, so is it any surprise the iPhone 8 and 8 Plus seem dull by comparison?,” reads one review from Engadget. “To be clear, it’s not that they’re poorly designed. It’s just that the iPhone’s aesthetic hasn’t changed much since the debut of the 6 and 6 Plus three years ago.”

Apple fared better with its new Watch Series 3, highlighted by its new LTE cellular connectivity. Series 3 outsold Series 2 in its first day of pre-order availability but still lagged significantly behind Series 1’s pre-order sales, according to Slice Intelligence.

“In the first four days of pre-orders, the Apple Watch Series 3 outsold what the Series 2 did in its first full week,” reads the post. “The numbers are still well below the original smartwatch, but sales are ticking up.”

Photo: An attendee takes a photo of the iPhone 8 and its new camera features at the Apple event in Cupertino on Sept. 12, 2017. (Courtesy Apple)


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  • Larry J

    I really like the list of features in the new iPhone 8 and iPhone X.

    I’ve been enjoying all those features in my Samsung Galaxy S8 for the last six months. Apple is playing catch-up with Samsung so much that the new iPhone actually uses a screen they bought from Samsung.

    You know the new iPhone release is pretty sad when you see the phrase “Apple fared better with its new Watch Series 3” even with its known cell phone connection problems with LTE.

  • Itechbuzzer page

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  • Walking Fool

    Bottom line, Apple is lost without Jobs.

    Cook has no idea what he’s doing and the latest products reflects Cook’s failures.

  • Fake news Trumped real news

    No problem, stocks are at an all time high. Who cares if just five companies account for the bulk of stock gains this year and Apple happens to be one of those five companies.

  • EllaFino

    Of course people are waiting for the iPhone X that’s what everyone is talking about, the iPhone 8 is just a crumb thrown at carriers to offer to new customers. Apple isn’t stupid they know they are going to make a boatload of money come Xmas time.