Netflix is chill in cease-and-desist letter to ‘Stranger Things’ pop-up bar

If you’ve been meaning to check out the “The Upside Down,” the pop-up bar in Chicago inspired by “Stranger Things,” its days are numbered.

Netflix sent a cease-and-desist letter in late August, but it was pretty chill about the whole thing. Either that, or the lawyer who sent it was in a particularly good mood.

“My walkie talkie is busted so I had to write this note instead,” the letter begins, according to DNAInfo Chicago. “Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up.”

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The pop-up bar — based on the spooky/funny Netflix series about some 80s kids who discover an alternate world — opened in August and has reportedly been doing so well that there was talk of extending its six-week run, perhaps till the second season of the series begins at the end of October. But the nice man from Netflix politely but firmly asked that the bar close down as scheduled at the end of September.

“We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.”

The aforementioned nice man, by the way, is Bryce Coughlin, director of brand and content IP for the Silicon Valley tech giant. (He’s so nice that his email to SiliconBeat confirming that he sent the letter contained a smiley face.)

Oh, and he ended the letter this way: “We love our fans more than anything, but you should know the demogorgon is not always as forgiving. So please don’t make us call your mom.”

The Upside Down bar’s organizers seem to have no regrets.

“It’s been so much fun for us & for fans of Stranger Things & has even introduced the show to new fans here in Chicago who weren’t aware of the show before visiting the pop-up!” Jared Saul, manager of the pop-up, told DNAInfo. (His Instagram account has photos of what the bar looks like.)

Here’s a teaser video for the bar.


Photo at top courtesy of Netflix


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