Google readies its answer to the new iPhones, launch slated for Oct. 4

Google is taking a passive-aggressive approach to its upcoming launch of what are widely believed to be new Pixel phones.

In promoting the Oct. 4 unveiling, Google asks a number of questions that implicitly criticize other companies’ smartphones.

“What’s wrong with my phone’s battery?” is one question that scrolls across a Google ad for the launch. “Why is my phone always out of storage? Why does my phone take so many blurry photos?”

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And then there’s the plaintive “Why doesn’t my phone understand me?” to which the proper answer will always be, “Because it doesn’t know you nearly as well as Google does.”

At the end of all the questions in the ad — which has been running on Twitter and was sent out to media invited to the launch event in San Francisco — comes the comment, “Funny you should ask,” followed by a date: Oct. 4.

That’s launch day, and Google is expected to unveil new versions of its Pixel phones, which were released in October.

The expected launch follows Apple’s Sept. 12 unveiling of the iPhone 8 and iPhone X.

Google’s current Pixel versions sell for $649 for one with a five-inch screen and $769 for the “XL” version with a 5 1/2-inch screen.

The new iPhones, not yet available for pre-order, will cost $699 for the iPhone 8 (with a 4.7-inch screen) and $799 for the iPhone 8 Plus (with a 5 1/2-inch screen) or $999 for the iPhone X (with a 5.8-inch screen).


Photo: Rick Osterloh, Google senior vice president of hardware, introduces the new Google Pixel phone during a product event, Tuesday, Oct. 4, 2016, in San Francisco. (AP Photo/Eric Risberg)


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  • Makikiguy

    I have Nexus 5. I get calls and I make calls. When I’m overseas, I get calls and I make calls. Thank You.