Too cool for Facebook? Teen users to migrate to Instagram and Snapchat

U.S. teens are apparently giving Facebook a big thumbs down, opting instead for other social networks such as Instagram and Snapchat.

EMarketer estimates that U.S. monthly Facebook users between the ages of 12 to 17 will drop to 14.5 million in 2017, a decrease of 3.4 percent compared to last year.

Oscar Orozco, eMarketer senior forecasting analyst, pointed out that Snapchat and Instagram have more visual content such as photos and videos, which appeals more to how teens communicate today.

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“At the same time, we now have ‘Facebook-nevers’—children aging into the tween demographic who appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram,” he said in a statement.

The drop in teen and young users is expected to drag down Facebook’s overall user growth both in the United States and United Kingdom.

Meanwhile, the market research firm increased its forecast for Snapchat and Instagram usage.

But there is some good news for Facebook, which is the world’s largest social network with 2 billion users.

The company purchased Instagram in 2012 for $1 billion and the acquisition appears to be paying off for the tech firm.

Facebook has been trying to push more visual content on its site as well with Snapchat-like Stories and video features.

“Facebook is fortunate that it owns Instagram, which remains a strong platform for teens,” said eMarketer principal analyst Debra Aho Williamson in a statement. “Although usage of the main Facebook app is declining among teens, marketers will still be able to reach them on Instagram.”

Photo by Associated Press


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