A campaign to provoke Amazon into yanking its ads from far-right news site Breitbart is gaining star power.
With an activist group claiming it’s already pressured more than 2,500 companies into withdrawing their advertising from the site — now again under the helm of ousted White House chief strategist Steve Bannon — a couple of well-known actors have joined the battle.
“What are you waiting for@amazon? Do you want to be the last one selling in the name of#hate?#dumpbreitbart,” actress Mira Sorvino tweeted Aug. 20 to her 39,000 followers.
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Her comment came a day after actor and Conan O’Brien sidekick Andy Richter directed a tweet at Amazon and his 942,000 followers, urging the e-commerce giant to “Please stop advertising on Breitbart.”
The boycott-Breitbart campaign was launched by a group calling itself Sleeping Giant, which on Aug. 20 tweeted that the number of companies pulling out of Breitbart was approaching 2,600.
Breitbart editor in chief Alex Marlow told the New York Times, in an article published Aug. 16, that the boycott has had a powerful effect. “It’s a fight,” Marlow said.
Sleeping Giant has made public a Google doc listing firms that have withdrawn their advertising from Breitbart. The list includes Salesforce, BMW, H&R Block, Nestle, Red Lion Hotels and even the Santa Cruz Beach Boardwalk.
Amazon did not immediately respond to a request for comment. Any response will be added once it’s received.
Photo: Jeff Bezos, chief executive officer of Amazon, arrives for the third day of the annual Allen & Company Sun Valley Conference, July 13, 2017 in Sun Valley, Idaho. (Drew Angerer/Getty Images)
Tags: amazon, Andy Richter, boycott, Breitbart, Mira Sorvino, Sleeping Giant