Steve Wozniak: iPhones are priced very high because they are worth it

Apple co-founder Steve Wozniak defended the high price tag of iPhones, which is rumored to cost $1,200 for the upcoming 10th anniversary model, because the quality is so good and “a safe bet.”

Wozniak’s statement coincidentally came a day after Apple announced a new head of operations in China to boost iPhone sales after a disappointing 2016.

“Apple products are safe. And Apple’s pricing is high in the extreme,” said Wozniak to South China Morning Post reporters on Wednesday. “It’s a safe bet for a lot of people, and when you love Apple you are willing to pay for it.”

Wozniak also spoke highly of Chinese smartphones, which are much cheaper than iPhones.

“Here is what I admire about Chinese phones: really good, intelligent decisions about how to lower the cost but keep enough of the functionality in,” said Wozniak.

Wozniak, who co-founded Apple in 1976 with Steve Jobs, was in Guangdong Province in south China for a technology forum. He spoke about artificial intelligence with Liu Zihong, CEO of Royole, a flexible display manufacturer, according to the South China Morning Post.

Wozniak says he experiments with various Android phones in his spare time. He never bought a Chinese phone such as those by Huawei or Xiaomi but says he’s been given them as presents.

Apple has been feeling the heat from both Huawei and Xiaomi in the past two years. After peaking at $61 billion of sales in China in 2015, Apple recorded a $15 billion decline in sales in 2016.

Apple doubled down its efforts in its largest market outside of the United States by appointing vice president of wireless technologies Isabel Ge Mahe as its China chief.

“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” Apple CEO Tim Cook said in a press release.

While Wozniak pointed to Apple innovations such as Touch ID as superior to that of its Chinese counterparts, he conceded Apple is behind in creating a system for easy mobile payments.

Photo: Steve Wozniak, who co-founded Apple Computer with Steve Jobs in 1976, gestures during his address to business leaders at Woz Live in Sydney on May 14, 2012. Wozniak said engineers may be a vital part of Apple’s success but he is glad they aren’t the ones calling the shots at the company. (Torsten Blackwood/AFP/Getty Images)


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  • Makikiguy

    Looks like he’s eating high off the hog.

    • sd

      Apple and technology have been very good to Woz. But what difference does his appearance make? Why even comment about it?

  • Very good points you wrote here..Great stuff…I think you’ve made some truly interesting points.Keep up the good work.
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